Gary+Allen+Week+8

Presentation Approach
Rogers (2003) describes that when 10%-20% of early adopters are using a technology that critical mass is achieved and the technology’s diffusion is unstoppable. The principle of the critical mass works in populations because most people, especially the early majority, do not want to stand out from the crowd. This means they do not want to adopt too early and they do not want to be the ones left behind by adopting late.

** Rogers, E. M. (2003). Diffusion of Innovations. 5th Edition. Free Press, original edition. **
media type="custom" key="7367375"