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Week 6:

Adopter Categories and the S-Curve

Rogers (2003) wrote that the adoption of an innovation will follow an S-Curve. The diffusion process will start at a slow rate and will increase over time until it is fully diffused. Once the innovation has reached its peak in society, the diffusion process will slow down. The adoption of the innovation flows through different members of society which include: innovators, early adopters, late majority and laggards.

The following presentation reflects the adoption process of Mobile Learning and the S Curve.

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