Nancy+Musice+Week+7

Week 7:

This week, we learned about the five proposed attributes by Rogers (2003). The way people in a social system perceive the five attributes of an innovation determines its rate of adoption (Rogers, 2003). The five attributes are relative advantage, compatibility, complexity, trialability, and observability. In the adoption process, relative advantage and compatibility are the two most significant attributes.

Below is my updated presentation reflecting those attributes.

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